What works well
- Single ingredient (beef liver, freeze-dried) — no fillers, low calorie per piece
- Small, soft, easy to break into even smaller pieces for high-rep sessions
- High value for most dogs — useful for difficult training contexts
Watch out for
- Strong smell — noticeable in a bag or car (though most training treat bags contain it)
- Cost per treat is higher than commercial baked treats
Best for: High-volume reward-based training where calorie count and treat size matter | Skip if: Your dog has a sensitive stomach or beef allergy — single-ingredient treats are otherwise usually well tolerated but verify with your vet if unsure
Featured as a low-calorie training treat pick in our 90-day treat pouch testing guide. It’s a single ingredient (beef liver, freeze-dried) rather than a formulated treat with fillers, which matters for owners doing high-volume reward-based training — a dog getting 50+ rewards in a session needs treats that don’t add up to a real percentage of their daily calories.
Good to know: Rated 4.6/5 from roughly 900 Amazon reviews at the time of writing. Freeze-dried treats are brittle — break into smaller pieces for training rather than feeding whole to stretch a bag further and reduce calories per rep.
Our experience: PureBites is what I reach for when training in genuinely high-distraction contexts — new environments, close trigger proximity, anything where I need maximum value. One bag lasts longer than you’d expect since each piece is small enough to split in half, and my dog’s focus on them in challenging situations is noticeably sharper than with her regular training treats. The single-ingredient formula also means I don’t have to think twice about volume on heavy training days — no fillers inflating the calorie count.
Listed around $30.20 for a 3-pack at the time of writing. Amazon pricing changes frequently — verify the current price before buying.
View on AmazonRead: I Tested 12 Training Treat Pouches for 90 Days
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